Public Relations
This is a behind-the-scenes look at how a single newsworthy story is strategically developed, pitched, and placed to generate high-impact media coverage and achieve business goals.
1. Identify the Story
The process begins by finding a newsworthy event inside the organization. I work with internal teams to uncover compelling stories, such as a new technology, a key milestone, or a data-driven insight that has value for an external audience.
2. Craft the Angle
A raw story isn’t enough; it needs a compelling angle. I reframe the internal story to highlight what makes it interesting and relevant to the media and their audience, crafting several potential headlines to find the most powerful hook.
3. Write the Pitch
I write concise, personalized pitches tailored to specific, well-researched journalists. By respecting their time and understanding their beat, I dramatically increase the likelihood of securing their interest and earning a placement.
Hi [Name], Following your coverage on AI’s impact, I have a story on a new platform that could change the industry…
4. The Placement & Impact
The result of a strategic pitch is a high-quality article that accurately reflects our key messages. I then measure the impact of the placement, tracking metrics that demonstrate its value to the business.