Mailchimp Showcase
A demonstration of building smart, automated email marketing campaigns to engage audiences and drive growth.
Campaign: “The Weekly Brew” Newsletter
For a coffee subscription brand, I developed a strategy to increase customer engagement and drive repeat purchases. This involved creating “The Weekly Brew,” a content-rich newsletter. Using Mailchimp’s automation, A/B testing for subject lines, and personalized product blocks, we achieved a 45% average open rate and directly influenced a 15% increase in monthly subscription renewals.
Automated Welcome Journey
Core Competencies
Audience Segmentation
Created advanced segments based on engagement, purchase history, and location tags to deliver highly relevant content and offers.
A/B Testing
Systematically tested subject lines, calls-to-action, and send times to optimize for higher open and click-through rates.
Reporting & Analytics
Built custom reports to track campaign performance against KPIs, providing clear insights into what works and where to improve.