Facebook Ads Showcase
E-commerce Sales Campaign: “Summer Style Launch”
Objective: To drive online sales for a new summer fashion collection, aiming for a 3.5x Return on Ad Spend (ROAS) over a 4-week campaign period.
My Role & Strategy: I developed and managed a full-funnel strategy. This involved using video ads for top-of-funnel brand awareness (targeting broad interests like “summer fashion” and “online shopping”), carousel ads for mid-funnel consideration (retargeting website visitors), and Dynamic Product Ads for bottom-funnel conversions (retargeting users who added items to their cart).
Outcome: The campaign surpassed all goals, achieving a 4.2x ROAS and generating over $150,000 in revenue. The top-of-funnel video campaign also increased our follower count by 15%.
Key Performance Metrics
Amount Spent
$35,714
Reach
2.1M
Link Clicks
48.2K
ROAS
4.2x
Ad Creative Examples
Single Image Ad
Your Brand
Live your best summer. Our new collection has everything you need for sun-soaked days and warm nights. ✨ Shop now!
Video Ad (Reels)
Your Brand
Sound on! 🎵 Watch our new summer collection in action. Find your perfect look.
Carousel Ad
Your Brand
Swipe through our top picks from the new collection. Which one is your favorite?