Digital Media Coordinator
I specialize in creating engaging content, managing digital platforms, and analyzing data to drive brand growth and community interaction.
Alex Riley Kicking off the “Summer Glow” campaign with a 5-part Reel series! ✨ Each video dives into a different product feature. The response has been incredible! #SummerGlow #BeautyCampaign View results…
Alex Riley Our latest article is live! We’re taking a deep dive into the world of ‘Digital Wellness’ and sharing our top tips for a healthier online life. Check it out on the blog! #ContentMarketing #SEO View results…
Alex Riley So excited to finally share our ‘Behind the Brand’ series! We’re pulling back the curtain to show the people and passion that go into our work. First episode is live now on YouTube! #BrandStorytelling #VideoProduction View results…
Reel Campaign Results
×Objective
Increase brand awareness and engagement among a younger demographic (18-24) on Instagram for the new “Summer Glow” product line.
My Strategy
I developed a 5-part video series using trending audio and quick-cut editing styles. I coordinated with influencers for duets and managed the posting schedule to maximize visibility during peak user activity times.
Key Metrics
Blog & SEO Results
×Objective
Establish authority in the “Digital Wellness” space and drive organic traffic to our website through high-quality, SEO-optimized content.
My Strategy
I conducted in-depth keyword research to identify user intent. I then wrote a comprehensive, 2,500-word article, including custom graphics and expert quotes. I also executed a backlink outreach campaign to build the article’s authority.
Key Metrics
YouTube Series Results
×Objective
Build a deeper connection with our audience by showcasing the people and processes behind our brand, with a goal of increasing subscriber loyalty.
My Strategy
I managed the entire production process for a 4-part documentary-style series, from storyboarding and scripting to editing and promotion. Each episode was optimized for YouTube’s algorithm with targeted titles, descriptions, and tags.