Google Ads Campaign Showcase

Demonstrating a strategic approach to paid media, from performance analysis to creative excellence.

Campaign Performance Overview

Impressions

1.2M

Clicks

86.4K

CTR

7.2%

Conversions

3,150

Avg. CPC

$2.18

Ad Copy & Creative Showcase

Responsive Search Ads

www.example.com/premium-coffee Artisan Roasted Coffee Beans – Free Shipping

Discover ethically sourced, single-origin coffee. Roasted to perfection for a rich, flavorful cup. Order today for fast, free shipping.

www.example.com/subscriptions Flexible Coffee Subscriptions – 20% Off First Order

Never run out of your favorite coffee again. Customize your delivery schedule and save. Use code SAVE20 at checkout.

Display & Responsive Display Ads

Strategic Approach

Keyword Strategy

Utilized a tiered approach with broad match modified for discovery and a robust negative keyword list to eliminate irrelevant traffic and improve quality score.

Audience Targeting

Leveraged in-market and affinity audiences. Created RLSA (Remarketing Lists for Search Ads) campaigns to re-engage past website visitors with tailored messaging.

Optimization & Reporting

Conducted weekly performance reviews, focusing on CPA and ROAS. Implemented A/B testing for ad copy and landing pages to continuously improve conversion rates.