Marketing Assistant
I provide essential support across the entire marketing lifecycle, from initial research to campaign execution and analysis. I ensure campaigns are organized, on-schedule, and ready for a successful launch. Scroll to see the process.
Stage 1: Research & Planning
I support the strategic foundation of every campaign by gathering crucial data and organizing resources.
- Conduct competitor analysis reports
- Research target audience demographics
- Prepare internal creative briefs
- Schedule team kickoff meetings
Stage 2: Content Creation
I coordinate with creative teams to ensure all marketing assets are produced on time and to specification.
- Traffick creative requests to design team
- Proofread and edit marketing copy
- Source stock imagery and video assets
- Organize and maintain digital asset library
Stage 3: Campaign Execution
I am responsible for the hands-on deployment of marketing materials across key digital channels.
- Schedule social media posts (Hootsuite, Buffer)
- Prepare and send email newsletters (Mailchimp)
- Update website content via CMS (WordPress)
- Set up tracking URLs for campaigns
Stage 4: Reporting & Analysis
I track campaign performance and compile data into clear, actionable reports to inform future strategy.
- Pull data from Google Analytics
- Create weekly social media engagement reports
- Monitor email open rates and click-throughs
- Prepare performance dashboards for meetings